Pitch Update: Sony PlayStation, Electrolux, Auto Trader, Kahlúa, Instructure and more


Sony PlayStation turns red

Red Consultancy won the coveted PlayStation account following a competitive pitch. Read more.

Third City wins the edtech file

The American educational technology company Instructure selected Third City following a call for tenders. The agency, which has worked with Instructure since 2014, has been asked to promote its learning management system, Canvas, in the UK higher education market. The account will be led by Third City Chief Technology Officer Cathy Farmer, who reports to EMEA Communications Director Emma Ferns.

Auto Trader Digital PR Brief

PR Agency One was named by Auto Trader, the new and used car market, following a four-way pitch. The consumer agency and b2b will lead Auto Trader’s digital PR and develop consumer PR campaigns to build brand awareness and online visibility. The strategy is to support fully integrated creative campaigns that integrate media relations, social media, brand activations and above the line activity, including interactive outdoor advertising. PR Agency One has already delivered campaigns for the brand: Cars of the Future, in which a futurist predicts what cars will look like by 2050; and Eau De New Car, a unisex perfume parody that recreates the scent of a new car.

Sentient wins Electrolux and charitable memories

Strategic consulting firm Sentient Communications added two new accounts to its growing list: Electrolux (below) and The Cure Parkinson’s Trust (CPT). Sentient will support the Electrolux and AEG brands in EMEA, on a mission that includes strategic and creative services focused on “strong, consumer-centric multimedia platforms that integrate seamlessly with marketing campaigns. in all markets ”. The CPT is the only organization in the UK dedicated solely to finding a cure for Parkinson’s disease. Sentient will provide pro bono creative support to its fundraising team.

Transportation planning body chooses JFG

Virtual public affairs agency JFG Communications has been selected to host the Transport Planning Society’s (TPS) annual Transportation Planning Day campaign. The campaign will focus on the role of transport planners in tackling climate change and creating a sustainable and healthy future. Given the COVID-19 situation, the activity will take place exclusively online as a virtual campaign by the fall. The TPS is the professional body for transport planners in the UK.

Kahlúa toasts a new agency

John Doe has been appointed global public relations agency for Pernod Ricard Kahlúa coffee liqueur. The agency is already handling global jobs for Jameson, Absolut and Malibu. Read more.

Screen With Envy chooses an agency

PR agency Little Red Rooster has added the Screen With Envy outdoor display brand to its client portfolio. The agency has been tasked with managing all ongoing UK media relations in the trade and consumer sector. Screen With Envy was “born out of a desire to offer a beautiful and durable garden mosquito net” (photo below).

Sidekick wins the VR chair back

Emma Hazan’s agency Sidekick has won a new client in the VR space, Roto VR. Roto is an interactive 360 ​​° VR chair that lets you explore and interact with 360 ° content “intuitively, comfortably and productively”. Sidekick’s mandate is to build Roto’s reputation with peers, investors and potential b2b customers, as well as educate consumers, including hardcore gamers and moviegoers. Sidekick will work with Roto on its communications strategy, thought leadership, product reviews, influencer program and content creation.

Cryptocurrency Specialist Attributes Global Job To April 6

IOHK, the R&D and product engineering company behind the Cardano blockchain platform, has appointed April Six to lead its global communications and public relations work, following a competitive process. IOHK, which was created in 2014 by Ethereum co-founder Charles Hoskinson, creates cryptocurrencies and blockchains for governments, businesses, and academia. April Six will develop a global strategy to promote IOHK’s programs, including its work with governments, its peer-reviewed scientific research, and the growth of its ADA cryptocurrency.

CCgroup wins fintech customers

Payments company Moorwand has appointed b2b public relations agency CCgroup to increase brand awareness, improve reputation and support sales in the European fintech sector. In addition, OpenPayd, a global provider of business banking and payment solutions, hired the agency to design a trade-focused PR program to strengthen brand awareness, strengthen its influence in the global market. business banking services and support lead generation.

About Marjorie C. Hudson

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