Challenging and Changing the Harmful Social Norms Contributing to Violence Against Women and Girls: Progress Report and Lessons from the Enough Campaign 2016-2019 – Global


Author: This report is a summary of a longer report researched and written by Dr Adrienne Wiebe – independent consultant, with contributions from Bethan Cansfield and Chara Poucha.

The global Enough campaign aims to challenge and change the social acceptance and prevalence of VAWG / GBV (violence against women and girls / gender-based violence) by addressing the social norms that justify and perpetuate abuse and gender inequality. Covering the first three years of the campaign (November 2016 – December 2019), the aim of this report is to 1) Document and assess progress and results based on the campaign’s theory of change; and 2) Identify lessons learned from campaign experience to date:

Engage youth in urban settings A community mobilization approach in rural communities Integrate depth and breadth Youth ownership of the campaign Address the multiple and complex factors of VAWG / GBV Strategic multisectoral engagement WROs play a role fundamental Collaborations of young feminist artists for effective global peaks Social media campaigns reach specific populations Regional capacity building of young agents of change

The findings are mainly based on qualitative data collected from 13 of the 34 countries involved in the campaign. Ten countries were selected by the global team to represent a diversity of regions, campaign approaches and stages of advancement. Campaign Theory of Change is based on the evidence that changing social norms is possible when approached through holistic, long-term, multi-level gender transformative practice, and people have the power to lead. this change. The Enough campaign primarily focuses on two areas of change: communities and institutions. These areas are interrelated and both are essential to ending VAWG / GBV, but they require different approaches to campaigning.

The campaign recognizes the central role of women’s rights organizations and feminist movements in supporting social norms and legal change in their contexts. The campaign therefore explicitly seeks to collaborate, support and add value to the work of these actors. The Enough campaign is strongly rooted in local contexts, with national campaigns jointly developed by national Oxfam teams and national women’s rights organizations and feminist movement actors. Country teams and their partners design tailor-made campaigns adapted to their context; choose the problems to be addressed, the exact target groups and the most appropriate strategies.

About Marjorie C. Hudson

Check Also

Costume studies students capture how women in 1896 challenged social norms through clothing – Dal News

Costume studies students from Dal’s Fountain School of Performing Arts transported attendees to last week’s …