Man is a social animal. We live in a world where, although there is a sense of individuality and personal space, it must coexist with a world view. We have the freedom, but seldom the freedom to do “whatever” we want to do. Rules and regulations dictate how we live …

Lately, I’ve released a few books that have piled up on my must-read list. One of my favorites is actually a recommendation from my technical sales professor at SAIT (my local polytechnic college): As expected irrationalby Dan Ariely. My professor recommended it because of his knowledge of behavioral science, specifically …