Monthly Archives: October 2013

Brain stimulation can control compliance with social norms

Human beings are totally dependent on a complex social structure for their survival. Since all behavior is controlled by the brain, humans may have developed specialized neural circuits that are responsible for following societal rules. A new study has identified such a region in the human brain, and researchers can …

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Zapping the brain forces people to obey social norms

From dress codes to anti-incest laws, all human societies have social norms that specify how people should behave in various situations. Scientists have now shown that a zap of electricity to the brain can influence whether or not people choose to comply with these standards. “The complexity of human interactions …

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